Jaewoo Joo

Jaewoo Joo

Kookmin University

Associate Professor

Department of Business Administration

  • #behavioral economics
  • #design thinking
  • #new product adoption
  • #new product development

Lab Overview

Jaewoo teaches and writes about design thinking and behavioral economics for new product development and new product adoption. He is an associate professor of marketing and participating professor of experience design at Kookmin University (www.designmarketinglab.com).

Research Area

  • #Psychology
  • #Computer science
  • #Business
  • #Social psychology
  • #Human-computer interaction
  • #Advertising
  • #Creativity
  • #Persona
  • #Priming (psychology)
  • #Originality

Looking for

Graduate student

Postdoctoral Researcher

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Contact information

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Related papers to
‘ Human-computer interaction ‘ : 1

  • Using Design Methods to Improve Design Quality: Verbalizers vs Visualizers

    2017/09

    3 citations

    Younjoon Lee, Jaewoo Joo

    DOI : 10.1080/14606925.2017.1352672

    • #Computer science
    • #Human-computer interaction
    • #Design methods

All papers authored by
‘ Jaewoo Joo ’ : 3

  • Does a Persona Improve Creativity

    2017/05
    DESIGN JOURNAL

    15 citations

    Chaehan So, Jaewoo Joo

    DOI : 10.1080/14606925.2017.1319672

    • #Psychology
    • #Social psychology
    • #Creativity
    • #Persona
    • #Priming (psychology)
    • #Originality
    • #Fluency
    • #Brainstorming
    • #Design thinking
    • #6-3-5 Brainwriting

Related papers to
‘ Human-computer interaction ‘ : 1

  • Using Design Methods to Improve Design Quality: Verbalizers vs Visualizers

    2017/09
    DESIGN JOURNAL

    3 citations

    Younjoon Lee, Jaewoo Joo

    DOI : 10.1080/14606925.2017.1352672

    • #Computer science
    • #Human-computer interaction
    • #Design methods

Looking for

Graduate student

Postdoctoral Researcher

Get access to
Contact information

Log in

All papers authored by
‘ Jaewoo Joo ’ : 3

  • Does a Persona Improve Creativity

    2017/05
    DESIGN JOURNAL

    15 citations

    Chaehan So, Jaewoo Joo

    DOI : 10.1080/14606925.2017.1319672

    • #Psychology
    • #Social psychology
    • #Creativity
    • #Persona
    • #Priming (psychology)
    • #Originality
    • #Fluency
    • #Brainstorming
    • #Design thinking
    • #6-3-5 Brainwriting
  • Using Design Methods to Improve Design Quality: Verbalizers vs Visualizers

    2017/09
    DESIGN JOURNAL

    3 citations

    Younjoon Lee, Jaewoo Joo

    DOI : 10.1080/14606925.2017.1352672

    • #Computer science
    • #Human-computer interaction
    • #Design methods

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